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A global gambit

India gets a lot of attention but Estonia, Russia, China and other countries want your business, too.
By Marc Ferranti , Network World , 07/05/2004

Upgrading an Internet connection in St. Petersburg, Russia, can be complicated, as FutureTrade Technologies can attest.

"From beginning to end it took about a year, and at each step in the process an intermediary saw an opportunity to tax us," says Tom Dilatush, CTO at the Lake Forest, Calif., trading systems company.

FutureTrade's experience reflects issues that face any company looking offshore and outside established Indian centers for IT services: the inconsistent level of urban and communications infrastructure and talent necessary to support offshore IT services.FutureTrade employs about 50 developers in Talinn, Estonia, and St. Petersburg. Upgrading the St. Petersburg Internet link from 256K to 512K bit/sec involved convincing the landlord of FutureTrade's office building to change their contract to let the company deal directly with its ISP. The initial connection, about four years ago, involved laying copper in the street.

"In Estonia, on the other hand, we snapped our fingers and got an E-1 connection; it took us about a week and a half," Dilatush says, adding that in Talinn fiber is already laid out to buildings.

Seeing India's success, countries from Asia to Eastern Europe, Africa and Latin America, as well as Ireland, are promoting themselves as alternatives, and there are various reasons to consider far-flung locations, which don't all involve cost.


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"Companies want to spread their geopolitical risk," notes John McCarthy, a vice president at Forrester Research.

Businesses also look for providers closer to the U.S., specialized expertise and special language requirements.

For FutureTrade, the Internet connection hassle was a glitch outweighed by talent. "The level of education is superb, even relative to the U.S. The University of St. Petersburg offers a computer science degree, and there are thousands of people without jobs," making it easier to retain talent than in India, Dilatush says.

Technology education is known to be high throughout major cities in Eastern Europe.

Minsk, Belarus, for example, is a city of about 2 million with more than 20 schools at the college or university level, says Arkadiy Dobkin, co-founder and CEO of Epam Systems, a services provider in Lawrenceville, N.J., with about 600 programmers deployed in Moscow, Budapest and Belarus.

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