Internet search has become a staple in the daily diet of most IT professionals. Need to learn about radio frequency identification or the latest trends in offshore outsourcing? Search for it online. Want to find a JavaScript workaround? Look for user threads in a Java forum.

IT executives now are applying a more sophisticated, enterprise version of search functionality to corporate Web sites and intranets to improve the search experience for e-commerce customers, business partners and employees. Beyond that, enterprise search tools are being aimed at internal databases, even databases residing on mainframes, for specialized functions such as data analytics, knowledge management and business-process management .

Christian Book Distributors (CBD) wanted to improve the search and browse functionality on its e-commerce sites, most notably ChristianBook.com , according to Mark Pepin, assistant vice president for the Peabody, Mass., company. CBD chose Endeca's ProFind for the task. "We really liked the technology that drove Endeca," Pepin says. "It was very similar to the technology we built our site on."

After they implemented the product, it wasn't long before Pepin and his team started to see how Endeca also could help CBD reduce the time it took to roll out marketing campaigns. "We saw it was also a great data-mining tool, which made it a good fit for direct-marketed, targeted e-mails to our customer base," he says.

Before using ProFind, it took several hours to run a traditional database query. "With Endeca's ability to slice and dice our data, we could load up all of our separate customer information - purchase history, author history, product categories - on a separate platform. We were then able to quickly segment the list. We could go and mine customers, clicking on anybody who had purchased a particular author in the past, and it would literally bring back information in seconds," Pepin says.

Web search vs. enterprise search

The ability to process a company's structured and unstructured data, stored in a variety of formats, is what separates enterprise search tools from more public Web search engines, according to analysts. Structured data exists in database tables, usually associated with a company's ERP, CRM or custom database systems. Unstructured data can take the form of e-mails, Microsoft Office-type files, Adobe PDFs and a host of other current or legacy file types scattered throughout a typical corporation.

Whitepapers

• Secure Wireless Printing Options
• Getting in Compliance With Government Data Regulations By Leveraging Online Security Technology
• How to Offer the Strongest SSL Encryption
• Maximizing Site Visitor Trust Using Extended Validation SSL
• The Latest Advancements in SSL Technology
• Selecting Effective Virtual Directories

View more SOFTWARE whitepapers

Webcasts

• Managing the End User Experience-A Real World Example of Success
• Lowering the Cost of Email Archives
• Google Webcast: Why archive email? Top challenges and best practices
• High Availability for SQL Server 2005 Using Array-Based Replication and Host-Based Mirroring Technologies
• Technical Overview of Exchange Server 2007 with HP Servers and Storage
• Bringing Order and Security to your Mobile Workforce: Corporate Mobility Policy and Device Management On-Demand

View more SOFTWARE webcasts

Special Reports

• WAN Optimization: The Ultimate No Brainer
• Keeping Spam at Bay
• Application Performance Management Executive Guide
• Executive Guide: Building a Service Oriented Architecture
• Executive Guide: Virtualization Reality Check
• IT Buyers Guide To: Collaboration

View more SOFTWARE special reports