After years of small pictures and jittery video, the age of streaming
media to the desktop is set to arrive in 2001. Soon, VHS-quality video
will be deliverable on the desktops of companies looking to distribute
corporate communications and training materials to employees virtually
anywhere in the world.
The years of unwarranted hype are over. Vendors of all types - hardware,
software and services - are starting to solve the problems of delivering
streaming media, especially large video files, across the Internet.
Prior to 2000, only software companies such as RealNetworks, Apple
and, more recently, Microsoft have worked on the problems from a compression
standpoint. With each successive release of their respective servers,
codecs and media players, the three companies have increased video and
audio quality while decreasing the size of the files. The recent release
of RealAudio 8 can deliver near CD-quality sound over a 32K bit/sec
connection, two-thirds the bandwidth used by RealAudio 7. Similar strides
are being made with video.
Despite
the decreasing bandwidth needs of the codecs and clients, the Internet
is still a tricky place to deliver streaming media. Packet loss and
unpredictable latency times greatly degrade the viewing and listening
experience. With e-mail and Web browsing, theres time to resend
lost or out-of-order packets. But not with video - packets must arrive
basically in order and at a constant rate to maintain quality.
Now hardware and service providers are getting into the act, building
content-delivery networks that are designed to push content closer to
end users and server architectures optimized for streaming media delivery.
In 1999, companies such as Akamai Technologies and Digital Island built
overlay networks for speeding Web page delivery. In 2000, these same
companies added support for streaming media, with others, such as Exodus
Communications, FastForward Networks
and Speedera Networks, getting into the act. These service providers
offer different means to push content closer to the end user, reducing
the number of hops in the network path and therefore reducing the chance
of dropped packets.
With the combination of better codecs that use less bandwidth and improved
delivery networks, streaming media is set to take off.
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