Company name: The red line on an engine tachometer
is the point of maximum performance.
Origin: Founded in March 2000 by three former Dell employees.
Funding: $10 million in one round closed in July 2001.
Key investors: Advanced Technology Ventures, Echelon CEO
Ken Oshman (the "O" in ROLM) and 3Com President Bob Finocchio.
CEO: Roy Johnson, most recently an executive at broadband
provider 2Wire.
Products: The T/X 2000 series of Web acceleration appliances.
Redline is all about Web acceleration, but it isn't
about caching. The Campbell, Calif., company has developed a family of appliances
that sit in a data center between load balancers and Web servers. The appliances
aim to ease the burden on Web servers by off-loading I/O responsibility from
Web servers, thereby reducing the number of connections those servers have
to handle. Instead of going back and forth to retrieve all page elements,
the appliance grabs an entire response from a server in one TCP session. It
condenses the traffic, filters out extraneous content, and readies pages for
delivery to requesting PCs ÷ purportedly speeding downloads by up to
10 times in the process.
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What
differentiates the Redline appliance from caching devices is that
it sits in the middle of the action rather than at the network's
edge. Redline faces stiff competition from Web acceleration vendors
such as NetScaler, Packeteer and PictureIQ. Still, the company has
30 customers, including BizRate.com, Martha Stewart Omnimedia and
MSN Israel. Pricing starts at $10,000 for an appliance that serves
one cluster of up to 32 servers.