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Network World 200 IssueNetwork World Signature Series
Ten companies to watchBack to NW200 homepage
  
From CLECs to application-aware switch vendors, these start-ups warrant your attention.

BY BETH SCHULTZ
Network World, 4/24/00

By this time next year, some of the corporate newbies we're profiling here will have gone public, and maybe they'll have grown enough to qualify for the Network World 200, our annual ranking of the top public network vendors by revenue. Others will have been consumed by bigger, technology-hungry vendors, their products and services to live on under different corporate banners. Either way, the unfolding histories of their hot products and services are worth following closely.

1. 2nd Century
2. Adero
3. Bowstreet
4. Loudcloud
5. Network ICE
6. NoWonder
7. Quantum Bridge
8. RiverSoft
9. SilverBack
10. Top Layer


Click here to see what happened to last year's 10 companies to watch

See which venture capital firms are funding our picks


1: 2nd Century

Headquarters: Arlington, Va.
2ndartFounded: July 1998, by Charlotte Baker, Vince Rocca, Oscar Williams and Mike Viren, who all had been marketing and technology executives at Intermedia Communications.
Funding: $80 million, in three rounds.
President and CEO: John Prisco, who joined 2nd Century in February 1999 from Bell Atlantic, where he held a series of senior management positions.
Services: ESL, a basic package of local, long-distance and Internet access services; ESL Pro, the basic services plus e-mail, a Web server, a firewall, file-sharing capabilities and remote LAN monitoring.
The name: The company fancies itself as ushering in the second century of communications. It also believes it's got a service model that will endure as long as the one developed by Alexander Graham Bell.

2nd Century Communications is a next-generation competitive local exchange carrier (CLEC) that preaches the convergence gospel and believes mightily in the power of ATM.

This CLEC is delivering a host of services, including local and long-distance voice, Internet access, e-mail and Web hosting, over the same T-1 access link. At the customer premises, voice and data feed into a Vina Technologies integrated access device, which converts the traffic into ATM. Out in the WAN, 2nd Century uses Siemens/Newbridge MainStreetXpress 36170 ATM switches and Terabridge Technologies' PathMinder softswitch, for network intelligence.

2nd Century already operates in 12 cities. It plans to increase the number to 35 by year-end and 48 by mid-2001. It's got the gumption, and the cash. In January, the carrier pulled in a whopping $50 million in financing from a single source. A phenomenal figure for any start-up, these big bucks simply top off the $30 million 2nd Century had already accumulated in round one and two funding.

2nd Century targets small and midsize companies with its convergence mission. It wants to "e-enable them," helping such companies better compete in the new 'Net economy.

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2: Adero

Headquarters: Boston
URL: www.adero.com
aderoFounded: October 1998, by Robert Carney, Paul Cheng and David Crosbie, former marketing directors at QoS appliance vendor Sitara Networks; and Oliver Jones, founder of streaming video vendor Vivo Software.
Funding: $33 million, in two rounds.
President and CEO: Jonathan Crane, who joined Adero in October 1999 from enterprise resource planning software provider Marcam Solutions, where he was chairman and CEO.
Services: GlobalWise Content; GlobalWise Streaming; GlobalWise Commerce; GlobalWise Context; GlobalWise Applications.
The name: "Adero" is borrowed from the Latin verb meaning "I will have been there."

The need for Web content distribution continues to spawn interesting new companies, Adero among them. Like competitors Akamai Technologies (one of the 10 companies we watched in 1999), Digital Island and SightPath, Adero provides caching and replication services from servers it places around the Internet. Content distribution is just the first step for this start-up.

What Adero is really shooting for is the creation of a global server network on which rides its basic content distribution service, plus more advanced functions, such as transaction processing. With GlobalWise Commerce, for example, a company could rely on Adero to process e-commerce transactions on servers in close proximity to their customers. Pushing the worldwide angle, GlobalWise Context will let a company localize and personalize e-commerce content and transactions. With GlobalWise Applications, companies will be able to run business-to-business and business-to-consumer applications on Adero servers across the Internet.

The services ride over Adero's GlobalWise Network, which includes more than 70 nodes in 28 countries, in partnership with 17 Tier 1 Internet backbone providers. To speed content delivery over that network, Adero recently acquired software companies StarBurst Software and Fast Engines.

Nearly 50 businesses have signed on with Adero, including Barclay Card, BigDeal.com and the International Herald Tribune.

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3: Bowstreet

Headquarters: Portsmouth, N.H.
URL: www.bowstreet.com
bowartFounded: January 1998, by network management software veterans Frank Moss, formerly chairman and CEO of Tivoli Systems, and Preferred Systems co-founders Jack Serfass, Joe Sommers and David Sweet.
Funding: $27.6 million, in two rounds.
President and CEO: Bob Crowley, who joined Bowstreet in August 1999 from XML software provider Arbortext, where he was president and CEO.
Product: Bowstreet Web Automation Factory 1.0
Name: The company was founded on Bow Street, in historic downtown Portsmouth, N.H., on the waterfront.

Network World's "Wired Windows" columnist Dave Kearns bestowed his networking Most Valuable Player for 1999 Award on Bowstreet founders. It only seems logical that we closely track what these guys are up to. And what's that? Business-to-business e-commerce with big doses of automation technology, XML and directory services, manifesting themselves as a new e-commerce standard and a software environment.

The standard, known as the Digital Services Markup Language (DSML), presents directory services information in XML. AOL/Netscape, IBM, Microsoft, Novell, Oracle, Sun - anybody who's anybody in directory services - support DSML and are helping with further development of it.

The product, Web Automation Factory, lets companies customize business-to-business e-commerce sites and integrate content - internal or external - virtually at will. In its five months of shipping, the package has already been put to use at Fortune 500 companies such as Federal Express, IBM, Merrill Lynch and at dot-com ventures such as Adauction. com, Get Connected and NetRatings. In fact, Bowstreet reports that during the fourth quarter 1999, it entered into contracts valued at more than $1 million.

E-commerce, XML and directory services all promise to be big technologies in the 2000s, and Bowstreet is definitely at the crossroads.

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4. Loudcloud

Headquarters: Sunnyvale, Calif.
URL: www.loudcloud.com
loudcloudFounded: September 1999, by former AOL/Netscape executives, including Ben Horowitz and Marc Andreessen.
Funding: $68 million, in one round.
CEO: Ben Horowitz, who left his position as vice president and general manager of America Online's E-commerce Platform Division to found Loudcloud.
Service: Smart Cloud; Opsware automation technology.
The name: Founders wanted to incorporate the word "cloud" in the company name because in the telecom world, that's where services live.
"Loud" sounded big and important, and with "cloud" it had a nice ring and was easy to spell - plus, it sure conjures up a better image than "Darkcloud."

We all remember Marc Andreessen as the boy genius who created the first graphical browser, founded Netscape and launched the Internet revolution. Granted, that's probably more credit than any one person is due, but Andreessen does have an aura about him that piques one's curiosity. So it was with much fanfare that Andreessen unveiled his new start-up in February.

As is the fashion these days, Loudcloud has entered the outsourcing realm. It does so with Web site automation technology called Opsware and a services package called Smart Cloud. Through Smart Cloud, a dot-com operation gets the software, hardware and Web operations infrastructure - Web servers, databases, storage and the like - it needs to launch an e-commerce venture. Pretty standard fare when it comes to Web hosting, until you factor in Opsware.

With this technology, Loudcloud automates tasks that need to be done by hand elsewhere. The software can adjust capacity, reconfigure a server, balance the load among servers, tune the operating system kernal and more. If an e-commerce site is being bombarded by heavy volume, for instance, a manager can tell Opsware to add more capacity. Opsware will start extra rack-mounted computers and disk arrays.

Loudcloud has grabbed a wholesome $68 million in funding and has teamed with prominent networking and Internet players for use of their respective products and services. Partners are EMC, Exodus Communications, GlobalCenter, Hewlett-Packard, iPlanet, Oracle and Sun. As of its launch, Loudcloud had already signed seven Internet companies as customers. Among them are DreamLot, for a next-generation car shopping site; HomeGain, for its home seller Web site; and gift portal Wish.com.

Loudcloud is indeed making a lot of noise in the online world.

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5. Network ICE

Headquarters: San Mateo, Calif.
URL: http://www.iss.net/products_services/hsoffice_protection/
networkiceFounded: April 1999, by Clinton Lum, Greg Gilliom and Robert Graham, all formerly in product development and management positions at Network Associates.
Funding: Undisclosed amount from company founders and Intel capital.
President and CEO: Greg Gilliom, who had been vice president and chief technology officer at Network Associates.
Products: BlackICE and ICEcap intrusion-detection software.
The name: Company founders took the name from Neuromancer, a cyber pulp fiction novel in which author William Gibson tells the story of a hacker who has to crack into "Corporate Ice," an artificial intelligence network protected by intrusion-detection technology.

Hacking abounds, and any network is vulnerable. That's really all that needs to be said about why we've included an intrusion-detection company on our watch list.

But we can say plenty more about why Network ICE is the particular company we chose. The highlight is its technology. In a comparative review conducted last year for Network World, Network ICE took home our World Class Award for the excellent tracking and alerting capabilities of its BlackICE and ICEcap tools. Subsequently, those products earned our Best of the Tests Award for scoring in the top 10% of all tested in 1999, with a 9.3 out of 10.

When the agent-based BlackICE detects uninvited visitors, it reports the intrusion to the ICEcap management module. In turn, ICEcap analyzes the intrusion information from the agents and uses it to spot widescale attacks on a network.

Intel announced last month it is licensing the Network ICE software for use with its digital subscriber line modems and other products. It also has taken an equity stake in the company.

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6. NoWonder

Headquarters: Sunnyvale, Calif.
URL:www.nowonder.com
nowonderFounded: March 1997, by Chris Derossi and Konstantin Othmer, who held executive positions with General Magic and Catapult Entertainment, respectively.
Funding: $65 million, in two rounds.
CEO: Anthony Lye, who joined the company in April 1999 from event-notification software vendor Categoric Software, where he was vice president of marketing.
Service: Online marketplace for technical support.
The Name: The NoWonder name comes from the common response people give tech-support providers after they've helped solve a problem. Says the user, for example: "No wonder I couldn't get that program to open! I didn't realize I had deleted the needed file."

NoWonder has all the makings of a successful e-business - prominent backers (including eBay Founder and Chairman Pierre Omidyar), overflowing coffers and, perhaps best of all, a pretty cool solution to a problem that has plagued user organizations since the advent of networked PCs: effective technical support.

NoWonder provides a friendly online resource for computer users with questions about software, hardware, programming and the like. A user has the option of getting help while "talking" to a technician in a live chat session or via e-mail from a qualified expert. For a particularly troublesome scenario, a user can grant shared desktop access so a technician can actually fix the problem. For a minor quirk, a user can simply browse through a list of Web sites and link to those that might help him remedy the problem on his own.

To date, a half-million registered users have tried NoWonder's online help, supplied by thousands of technicians. Customers include AOL/Netscape, Apple Computer and Microsoft, and partners include McAfee.com and SkillsVillage.com.

Now NoWonder's challenges are bringing on additional corporate service providers and IT consultants and building a robust infrastructure for the sale and delivery of support services. NoWonder will charge fees to service providers that use its infrastructure, and technicians will be chosen for the live help sessions through a reverse auction bidding process.

Are technical support e-marketplaces the wave of the future? Keep an eye on NoWonder to find out.

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7. Quantum Bridge

Headquarters: North Andover, Mass.
URL: www.quantumbridge.com
quantumFounded: October 1998, by Anthony Zona, who had been in product management at Lucent; and Jeff Gwynne and Jeffrey Masucci, co-founders of IPA Technologies, which provided consulting to broadband equipment vendors and service providers.
Funding: $22 million, in two rounds.
President and CEO: Anthony Zona, most recently product manager for Lucent's WaveStar access products.
Product: Optical Access System, comprising the QB5000 Optical Access Switch and the QB100 Intelligent Optical Terminal.
The name: Quantum refers to units of energy, such as light, but it also means large, as in quantum leap. While the last mile is the shortest part of the public network, paving it with light represents a significant challenge, or Quantum Bridge.

Of all the hot, young optical networking companies out there, Quantum Bridge Communications is the one that gets closest to the enterprise. Provided network conditions are right, service providers need only deploy the company's Optical Access System and they can offer any size business customers affordable bandwidth services, ranging from 1M to 100M bit/sec and into dedicated wavelengths.

Quantum Bridge differentiates itself through the use of a special protocol that makes it possible to split wavelengths of light into time slots. That means one wavelength can be shared by up to 32 customers. Carriers would have the option of letting enterprise users add and drop bandwidth, in 1.7M bit/sec increments, using secure Web connections.

Also on the plus side, Quantum Bridge's system uses passive optical networking (PON) technology. With PONs, carriers can deploy these high-bandwidth services simply by placing the Quantum Bridge gear at the service node and on the customer premises. They do not need to invest in more costly equipment for provisioning ATM to enterprise users.

Cable provider Comcast has been testing the products since January, and four or five other service providers will get the gear soon for testing. Quantum Bridge expects to begin drawing revenue on the Optical Access System in June or July.

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8. RiverSoft

Headquarters: San Francisco
URL: www.riversoft.com
riversoftFounded: In February 1997 by Philip Tee, who had been chief technology officer at message management company Micromuse.
Funding: $50 million, in four rounds.
CEO: Dominic Gattuso, who joined RiverSoft in November 1999 from Inktomi, where he was instrumental in expanding European operations.
Products: i3 philOSophy network management operating system; OpenRiver interventionless management application.
The name: The company founder struck the initial funding agreement with his angel investors while dining in the River Room of London's Savoy Hotel.

Something is afoot in the systems management industry: Fledgling and established vendors alike are heavily pushing automated, integrated management systems for networks, systems and applications. Start-up RiverSoft is in the thick of it.

In fact, RiverSoft has one of the most far-reaching strategies, reports Dennis Drogseth, a director at market researcher Enterprise Management Associates, in the Feb. 7 newsletter on network systems management he penned for Network World. Granted, everybody has a lot to prove in this market and plenty of naysayers to convert, but for a young company, RiverSoft is doing convincingly well.

In January, the company debuted the network management operating system, called i3 philOSophy, and announced plans to push it as a de facto operating system. I3 philOSophy essentially acts as middleware, allowing smoother operation between network applications and the servers they ride on. One of its licensees is SilverBack Technologies, another company on our watch list.

The first application, OpenRiver, detects and maps the connectivity of networks and their subsequent changes. Because of the automation of typically manual processes, customers don't accumulate the high costs often associated with change management.

RiverSoft is targeting any organization with a large and complex network, service provider or user enterprise. Enterprise customers include Booz Allen, Nomura Research Institute and Goldman Sachs. In one of its latest moves, RiverSoft promises to divert some of the $35 million in round-four financing it received in late February to building a world-class support operation for these and future customers.

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9. SilverBack

Headquarters: Billerica, Mass.
URL: www.silverbacktech.com
silverbackFounded: June 1999, by John Igoe, Robert Klotz and Deborah MacCallum, all of whom had been remote network management specialists at Nortel Networks.
Funding: $6.8 million, in one round.
President and CEO: John Igoe, most recently vice president of global technical service for Nortel.
Service: InfoCare.
The name: Getting some fresh air during an early strategic planning meeting, founders chose the company name when they happened upon a statue of a silverback gorilla in London's Chelsea Harbor. The adult male gorilla that leads a family, the silverback is characteristically mature, dependable, loyal, passionate and protective - all admirable traits in a primate or a networking company.

SilverBack has latched onto the application service provider (ASP) concept, but it isn't hosting anything, at least not remotely. In an unusual twist, SilverBack offers on-site hosting of network management applications.

SilverBack gives customers a homegrown, Linux-based device that runs off-the-shelf monitoring, reporting and security tools and customized application software. The box sits on a critical path, say off the main router, gathering, integrating and then correlating information from those tools. Subscribers to SilverBack's InfoCare service can view the data locally through a Web interface, in real time, to find out what device or application has failed; why; how the network might be impacted; and how the problem might be fixed. Because the InfoCare service is local, it isn't subject to the vagaries of Internet connections from which other ASPs may suffer.

SilverBack unveiled InfoCare in late February. It offers network alerts, asset inventory, network infrastructure performance monitoring and security scanning applications. Later iterations will add intrusion detection, root cause analysis, application monitoring and network virus scanning.

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10. Top Layer Networks

Headquarters: Westborough, Mass.
URL: www.toplayer.com
top layerFounded: In January 1997, by switch engineers from FORE Systems and Digital. Funding: $31.5 million, in three rounds.
President and CEO: Bruce Cohen, who joined Top Layer in June 1998 from Web software application company NovaSoft Systems, where he was president and CEO.
Product: AppSwitch 2500.
The name: "Top Layer" refers to Layer 7, or the application layer of the OSI model. Company President and CEO Bruce Cohen wanted to convey the idea that Top Layer's AppSwitch 2500 could guarantee a specific level of bandwidth and set priorities based on Layer 7 application information.

Once known as BlazeNet and focused on bringing application-aware switches to small companies, this start-up vendor is now known as Top Layer Networks and is intent on seeing its product deployed in big enterprise networks.

The shifts came following the arrival of Bruce Cohen as president and CEO, and his recognition that BlazeNet could get a lot more mileage of the technology if cast differently. He wanted to promote the importance of the company's policy engine and the fact that it could prioritize traffic based on Layer 7 application information.

Looks like his thinking was sound. AppSwitch 2500 has won industry kudos all around, including our own Best of the Tests Award for 1999. Our testing, conducted by Network World Test Alliance member John Bass, verified that the switch can achieve wire-speed performance while handling Layer 2 and 3 bridging and routing functions; acts as an application-level firewall; and can prioritize the flow of network traffic by application. Bass, who is technical director for Centennial Networking Labs at North Carolina State University, said he was skeptical at first but that the switch definitely passed his muster.

And, perhaps more important, the AppSwitch 2500 has passed the rigors of various enterprise users. Top Layer is growing an impressive customer list, populated by names such The Boston Globe and Bear Stearns.

Whether Top Layer ever reaches the heights of Cisco remains to be seen. But it has made an impressive start.

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Where are they now?

Of the 10 young companies Network World tracked last year, half went public, mostly in staggering IPOs. Two were acquired, another is headed for the same fate, and the final two remain independent. Here's a closer look at how our picks have fared.

Akamai Technologies
www.akamai.com

Status: Went public Oct. 29, 1999; for 1999, reported $4 million in revenue and a $57.5 million net loss.

Highlights: Grew customer base to nearly 400; in fourth quarter 1999, forged into streaming media content delivery with acquisitions of Network24 Communications and Intervu; partnered with CLECs and Internet players, including AOL, for last-mile connectivity.

Bluestone Software
www.bluestone.com

Status: Went public Sept. 24, 1999; for 1999, reported $15.6 million in revenue and a $15.1 million net loss.

Highlights: Shipped industry's first dynamic XML server and Release 6 of its Sapphire/Web Java application server; extended relationship with distributors; brought in new top managers; added customers such as ClickMail.com and Food.com.

Covad Communications
www.covad.com

Status: Went public Jan. 22, 1999; for 1999 reported $66 million in revenue and a $195 million net loss.

Highlights: Extended DSL service to multiple U.S. cities, including Atlanta, Chicago and Seattle; began voice-over-DSL trials; forged agreement with AT&T and Qwest that resulted in nationwide DSL connectivity; ranked as fastest-growing NW200 company.

Foundry Networks
www.foundrynetworks.com

Status: Went public Sept. 28, 1999; for 1999, reported $134 million in revenue and $23 million in earnings.

Highlights: Extended product line with NetIron core routers, Layer 4-7 switches, firewall load-balancing features and new BigIron modules; grew its installed base to 1,500 customers, including AT&T, Industrial Light & Magic and the U.S. Army.

Inktomi
www.inktomi.com

Status: Reported $71 million in 1999 revenue and $24 million net loss for the year. (Public since June 1998.)

Highlights: Signed on major new customers for its shopping and search engines, including MSN and Merrill Lynch OnLine; teamed with Digital Island and RealNetworks on development of a global streaming media network; released several new products, including Traffic Server 3.0 and search engine services.

Manage.Com
www.manage.com

Status: Privately held, so financials undisclosed; raised $14.5 million in second-round venture funding.

Highlights: Developed the standards-based manageXML language and rolled out a number of new services, including eChristmas Readiness Assessment service; my.Manage.com, for online performance monitoring among e-business communities; and the "extranet-ready" FrontLine e.M software, which Top Layer Networks is using in its Layer 7 switches.

Network Alchemy
www.networkalchemy.com

Status: Acquired by Nokia March 3 for $335 million in stock.

Highlights: Added load-balancing and failover features to its CryptoCluster servers; signed on customers such as Conoco, Instinet, MasterCard International and Monsanto; aligned with providers such as AboveNet Communications and Sprint.

Nextlink
www.nextlink.com

Status: Merger with Concentric Network pending; the $2.9 billion deal is expected to be finalized this quarter.

Highlights: Boosted number of LMDS-based wireless frequencies it owns through two acquisitions; began offering wireless broadband service in multiple U.S. cities; brought in new top executives, including Dan Akerson as chairman and CEO.

Red Hat Software
www.redhat.com

Status: Went public Aug. 11, 1999; for 1999, reported $33 million in revenue and $58 million net losses.

Highlights: Forged strategic alliance with Dell to have Red Hat Linux factory-installed on PowerEdge servers; agreed to license and distribute IBM's Java for Linux; acquired open source software maker Cygnus Solutions and e-commerce payment processing software vendor Hell's Kitchen Systems; fleshed out product line with Version 6.1 of its operating system and an e-commerce server.

Ukiah Software
www.novell.com

Status: Acquired by Novell in June 1999; terms of the agreement were not disclosed.

Highlights: Novell incorporated Ukiah's policy-based management software into ZENworks for Networks and ZENworks for Servers; Ukiah stand-alone products discontinued.



Venturing into start-ups

No fewer than 34 venture-capital firms are involved in financing the start-ups we're watching this year. (Only one company, Network ICE, is financed entirely by private investors.) The only firms funding more than one start-up on our list are:

Fidelity Ventures

  • Adero
  • Top Layer Networks

    Integral Capital Partners

  • Bowstreet
  • NoWonder

    Matrix Partners

  • Bowstreet
  • SilverBack Technologies

    Morgan Stanley Dean Witter

  • Loudcloud
  • RiverSoft

    North Bridge Venture Partners

  • 2nd Century Communications
  • SilverBack Technologies


    Related links

    Contact Signature Series Executive Editor Beth Schultz

    Start-up carriers make converged services pitches
    Network World, 12/13/99.

    Adero's new twist on upgrading its network
    Network World, 03/21/00.

    Bowstreet boosts B2B software
    Network World, 03/13/00.

    Loudcloud floats new Web site services concept
    Network World, 02/21/00.

    Returning fire with ice
    Network World, 10/4/99.

    NetBuzz: No Wonder
    Network World, 01/17/00.

    Start-up touts low-cost connections over optical fiber
    Network World, 01/10/00.

    The move to more automated, integrated management solutions continues
    Network/Systems Management Newsletter, 02/07/00.

    Net monitoring service on tap from SilverBack
    Network World, 02/28/00.

    Top Layer switch lives up to promises
    Network World, 10/18/99.

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