Building a Web site for mobile users is - let's face it - a total pain in the $%^*. It won't look much like your regular Web site and it gives you another load of content to manage.

The trouble is that you ignore mobile users at your peril. IDC has predicted that some 3 billion cellular subscribers will be using mobile browsing by 2009 so if you want to be a player in this market you’d better get ready.

So, how to start? You could begin to develop the requisite skills internally but really, given that mobile Web presentation is pretty simple in comparison to regular Web development why not go for the simplest content building and managing strategy possible? This is where BuildMyMobi might be just what you need.

BuildMyMobi, owned by Network Solutions, provides an incredibly easy-to-use wizard-style mobile accessible content creation and management system that is, well, to be honest, really cheap (in terms of cost, not functionality).

The entire site building process is Web-based. First, you select a design (rather a grand description considering that you can’t really build a complex user interface for the mobile Web) and then customize the colors, edit the site header (you can include a graphic to be shown), title, and footer. Your choices are prototyped on a cell phone simulator built in to the site.

Next you add any mix of template or custom pages to your sites along with any forms you need and edit the actual page content as required.

Finally, you can assign a .mobi domain with your content and by defining the Network Solutions DNS servers as your authoritative DNS servers your Web site is live (you can also just link a .mobi domain to the Web site that Network Solutions creates automatically for your content).

BuildMyMobi allows you to create descriptions and keywords to allow for search engine optimizations and supports site versioning allowing you to roll back to any of your previous site versions.

You can also add special features to your content such as “Tell A Friend,” “Driving Directions,” Google search, video clips, and “Click to Call” that will allow the mobile user’s phone to automatically call a telephone number.

BuildMyMobi also supports automatic site redirection depending on whether the user is accessing your content from a PC or a mobile device, site validation, and mobile site statistics gathering and reporting.

Mark Gibbs is a consultant, author, journalist, columnist and blogger.