At this week’s annual enterprise BlackBerry user conference, Rove Mobile demonstrated the newest version of its mobile IT administration software.

Rove Mobile Admin is a suite of tools that mobilizes the IT staff. The client/server software leverages the BlackBerry’s always-on, push mobile e-mail to send alerts to administrators, and let them take actions on a range of critical enterprise servers, such as BlackBerry Enterprise Server, VMWare, Microsoft Exchange, Lotus Notes.

At Research in Motion’s annual Wireless Enterprise Symposium this week, Rove also announced the client application will run on the just-announced BlackBerry Bold smartphone.

Version 4.0, which was just released, introduces a Web interface, support for tens of thousands of servers, and inclusion of Microsoft SQL Server Express so that data administration data can be stored on a back-end SQL Server database. The company has also introduced a new licensing model, switching to per-administrator from per-server licenses. It’s priced at $495 per user. (Compare server management products.)

Rove Mobile, based in Ottawa, was founded in 2001 and originally developed remote access software that let mobile devices access servers. There are now over 5,000 customers worldwide, among them Google, Wells Fargo, and DHL, according to company executives. The first release was only for handhelds but was later extended to run on PCs. The last release of Rove Mobile Admin, Version 3.3, was in early 2007.

Rove also offers PCMobilizr, a handheld application that lets individuals log on to their home PCs, see the PC screen and remotely manipulate the mouse and keyboard. A video of PCMobilizr in action, from our January 2008 DEMO show, is online.

“We allow administrators to be completely mobile,” says Paul Dumais, CTO for Rove Mobile. “If they’re standing in a Home Depot checkout line, they can log into their network [via their BlackBerry], and fix a server problem. Before, you had to drive home or to the office and get on your PC.

With their BlackBerry in hand, users click on the Rove Mobile icon and connect over the cellular network to the BlackBerry Enterprise Server. After authentication, they see their list of servers and click on the Windows Domain Controller. Selecting the Microsoft Active Directory Icon displays the directory tree, and users simply drill down to a specific server, authenticate if necessary, and access diagnostic information and the permitted administrative tasks, such as “reset password.”