Still patching your SQL Server databases? Well, be sure not to miss the post-Slammer sale!

The new W32.Slammer worm, a nuisance for network administrators worldwide, has turned into a marketing boon for companies that sell a wide range of technology products and services.

The first Slammer-inspired product announcements appeared as early as Saturday afternoon, before many companies had even rid their network of the worm.

That trickle turned into a flood in the days that followed, as companies tried to capitalize on the media attention generated by the worm to highlight their own products.

While it is common for antivirus and vulnerability scanning companies such as Symantec, Network Associates, and Internet Security Systems to rush out statements and alerts when new worms and viruses surface, the advent of Slammer brought news about a veritable bazaar of different technology products.

Among the Slammer-themed promotions in recent days:

• Mazu Networks on Saturday announced that several of its enterprise customers were able to repel the Slammer worm thanks to the protection delivered by Mazu's PowerSecure product.
• Shavlik Technologies on Saturday offered free tools to detect missing SQL Server security patches on computers and servers and guard against the SQL Slammer worm.
• NetContinuum, which makes enterprise Web security appliances, on Monday announced that it will offer all companies affected by the Slammer worm an immediate 25% discount on its NC-1000 line of web security gateway appliances.
• Radware, a provider of intelligent Application Switching devices, on Monday announced the immediate availability of its SynApps Application Security module which can recognize and terminate sessions such as those caused by Slammer.
• TippingPoint Technologies on Monday announced that it developed an inoculation to block attacks caused by a vulnerability in Microsoft's SQL Server 2000. The inoculation was available for the company's UnityOne customers.
• NetScreen Technologies on Monday announced that its NetScreen Intrusion Detection & Prevention can accurately detect and prevent Slammer from penetrating corporate networks.
• BigFix, a supplier of vulnerability and automated patch management software, announced on Tuesday that its Enterprise Suite software customers were able to repel the Slammer worm.

According to executives at some of those companies, the notoriety of Slammer is already helping drum up interest in their products.

The IDG News Service is a Network World affiliate.