Here’s another case where a bottom-up strategy is more effective than top-down one - specifically in creating rural jobs. Unlike the Washington State University’s Rural Telework Project, which tried to lure large firms into opening facilities in remote areas, Utah’s Smart Site program helps rural entrepreneurs create jobs by providing technology equipment and training.

The results are impressive. In three years, Utah Smart Site has signed on 40 companies that have brought 750 new IT jobs to the region.

“The guy in the basement is a lone eagle. He’s got a lot of skills he can bring out of the basement, or out of the closet, by hiring three or four people,” says Smart Site marketing director Les Prall.

So can the home-based medical transcriptionist in Tropic, Utah (near Bryce Canyon National Park), who grew her company from two employees in the basement (who’d bring their kids to work) to eight in an office. In Moab, where John Wayne westerns were often shot, two tiny digital media companies have cropped up. In St. George, a development firm creating maintenance and safety inspection software for handhelds is paying in the $40,000 to $60,000 range.

Rural Utah is mostly government-owned land; industry is dominated by cattle ranching, coal mining, and increasingly, tourism. Economic development organizations working to build power plants and protect ranchers’ interests butt heads with environmental groups fighting to keep the state’s canyons, mountains and deserts pristine. IT jobs offer an option both sides can live with.

Communities eager to diversify by becoming Smart Sites do all the work. They form a coalition of local economic development leaders, business people and educators, then recruit local entrepreneurs already providing IT services. The group then puts together the elements to make IT job creation possible. They find a facility, ensure there’s adequate bandwidth, suitable job candidates and training.

“Then we need to compete. Rural people work for less, everything costs less. Put it all together and you have a value proposition to make a business profitable,” Prall says.

The three-year project — which will end in June - is funded with a mix of state and federal funds and sector matching grants totaling about $3 million. The program provides the tech equipment — PCs, servers and switches — but maintains ownership, so if the company fails, the state’s investment is protected.