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Grainger, a 75-year-old industrial products giant, has a laser-like focus when it comes to serving its 1.5 million customers on their terms. Grainger, which supports manufacturing facilities in markets ranging from hydraulics to office supplies, has harnessed the Web to reach buyers and to monitor its 1,200 suppliers.
Consider Grainger's Web application Supply Chain Sentry, which the Chicago company uses to rectify problem shipments. If Grainger receives a damaged shipment, it takes a digital photo and sends it to the supplier. The supplier can dash off the replacement merchandise after using the digital snapshot to verify the damage. A vigilant gatekeeper, Supply Chain Sentry also uses paging technology and pop-up windows to alert appointed contacts at suppliers of potential problems with shipments. CIO Tim Ferrarell describes this unique application and others Grainger uses in its extended enterprise in an interview with Jennifer Jones, on assignment for Network World.
What separates us is our use of IT to integrate our various sales channels. This integration helps Grainger provide seamless service to customers whether they order via phone, fax, the Internet or the branch location. Grainger's goal is to make it easy for customers to find the products they need and get them quickly.
Historically, customers who wished to carry an inventory of frequently used products on site stored them in a tool crib or some other manned storage facility. The challenges with this approach are typically record-keeping and inventory control. Inventory costs and service levels can get out of hand in a hurry.
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