Now that blogs are dead, what's next?
By Adam Gaffin, NetworkWorld.com, 11/18/04
"What?!?" you mutter? "What is this idjit talking about?!?"
OK, I'll wait here while you go check out SBC's Project DU.
Back so soon? Tell me if that doesn't want to make you hit the Uninstall button for your aggregator (or even your Web browser) right this second.
Yes, this devilspawn, clearly designed by either a 40something pining for the 60's he was too young at the time to personally experience (check out the Python-esque blog-reader demo) or a 20something hoping to move up the corporate ladder by designing a site that would please that 40something, is basically All Marketing disguised as an RSS aggregator/blog portal (oh, and you did have your sound turned on for all the "wacky" sound effects, no?). Now, nothing against marketing (hey, we do it here at Network World), but gah, this is just too desperate an attempt to be hip and edgy and all about the viral. From the site:
proj·ect · d. u.
(noun) 1. a reader populated with headlines pulled from across the web.
2. relater of news and rumors
3. hiding place for next month's topic of conversation.
4. the center of your Digital Universe. Synonyms: middleman, informant, eavesdropper.
If you read SBC's press release, though, you see that this is really:
The latest in a series of new marketing initiatives, including The Incredibles sponsorship and SBC College Football Tour, SBC companies are capitalizing on this non-traditional communications medium - blogging - to promote key SBC services that fit the young adult lifestyle such as SBC Yahoo! DSL, Cingular Wireless and SBC|Dish Network satellite TV.
Link via Steve Warwick.
TrackBack
Back to Compendium
Comments
Thanks for the trackback, but my real name is Steve Kirks, not Steve Warwick. The blog name "house of warwick" is an inside joke between friends.
http://www.houseofwarwick.com/stories/2003/08/10/aboutSteveKirks.html
Posted by: Steve Kirks on November 18, 2004 11:36 AM
Post a comment
