Skip Links

Network World

  • Social Web 
  • Email 
  • Close

We interrupt this broadcast . . .

Telecom Catalyst By Daniel Briere , Network World , 04/04/2005
D. Briere

Believe it or not, the "War of the Worlds" hit Connecticut on Feb. 1. The state was being invaded, and all residents were told to evacuate. Think I'm kidding? OK, the alien invasion part is not true, but on Feb. 1, Connecticut residents were indeed told by broadcast to flee the state immediately.

You probably won't be surprised to hear that the alert was a mistake made by someone tasked with performing the weekly test of the emergency broadcast system. State emergency management officials say an employee pressed the wrong button. Instead of hearing a test of the emergency alert system, midday television viewers and radio listeners were told that the state was being evacuated: "Civil authorities have issued an immediate evacuation order for all of Connecticut, beginning at 2:10 p.m. and ending at 3:10 p.m." Glad they gave us an hour to get the heck out of here. (It takes me an hour just to get to the nearest mall, but that's another story.)

The funnier (sadder) aspect of this incident is that, in a state of 3.5 million people, no one really took the alert seriously. In fact, hardly anyone heard about it until the 5 p.m. news. Because the alert went over the radio and TV at midday, its reach was limited to those watching TV or listening to the radio at the time. I don't have the statistics handy, but I'll wager that only a small portion of the state is on air at 2:10 p.m.

So if you are in the state's Office of Emergency Management in Hartford and you think you just scared the heck out of the citizenry, in this age of Skype, Gigabit switching and fiber-optic lines, how do you correct the situation? Officials sent out a fax to every police department in the state, informing them of the false alarm. Well, now I'm going to check my fax machine a little more often!

The fact that this incident happened in the first place is stupid, but the fact that we're relying only on TV and radio broadcasts is even worse. What we really need is an approach that is built around the way we communicate in the 21st century.

We live in an age of cell phones, PDAs, e-mails, instant messaging and wireless data access. Alerting should not play to the least common denominator, but instead address the maximum number of mechanisms that ensure that the message gets out. Call me silly, but I certainly wouldn't mind getting a phone call, fax, e-mail, IM, Short Message Service (SMS) and on-screen alert if a nuclear bomb just went off and I should get my kids inside because of the fallout.

Partner Content

Simplify Your Branch Infrastructure

Learn how to simplify your branch infrastructure while dramatically increasing app performance with Citrix Branch Repeater.

Download the Free Info Kit

Next-Gen Load Balancing

Free Guide: “Next Gen Load Balancing: 8 Things You Need to Handle Today’s Network Traffic” shows you the functionality needed in your next load balancer.

Download the Free Guide

Accelerate Your Web Apps by up to 5x

Free Guide: “The Secret to Getting Maximum Speed from your Web Applications.” Learn how you can deliver Web apps up to 5x faster.

Download the Free Guide

Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to moderator approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed
Save The Date!
What They Are Saying

Look, no one wants to accidentally (how ever well intended) let sensitive corporate or personal data...- Robert (30yr IT vet)

Join the Discussion