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Here's the latest crop of must-read technology-related business
theories. By Deidra Massenberg
Network World, 11/12/01
The
high-tech industry has always run at breakneck pace. Even a wheezing
economy will hardly slow it. In the past year, business theory surrounding
technology has been reinvented and redefined multiple times. How
well have you kept up? This slate of books will bring you up to
speed.
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A Guide to Business Continuity Planning
The recent terrorist attacks in New York and Washington,
D.C., demonstrate the need for all businesses to have an effective recovery
plan. Whether staff or a consultant is responsible for your contingency
operations, a detailed plan must be in place before disaster strikes.
This how-to book covers the gamut: facilities, data, staff recovery, planning,
implementing and testing.
James
Barnes, John Wiley & Sons, April 2001
Barnes,
a consultant with Deloitte & Touche, has written and tested
more than 300 disaster-recovery plans - 12 of which have been
exercised successfully. He has worked with clients such as
Citibank, the Chicago Stock Exchange, The MONY Group and Johnson
& Johnson.
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The Attention Economy: Understanding the
New Currency of Business
How do employees keep up with the gushing stream of data
that flows into their realms each day? Many don't. Workplace information
overload translates into misplaced priorities, decreased focus and limited
time for analysis, and it increases the likelihood decisions will be made
without key information. This book outlines a plan for diagnosing overload
and resolving it.
Thomas
Davenport and John Beck, Harvard Business School Press, June
2001
Both
writers are executives at the Accenture Institute for Strategic
Change. Davenport, a business professor at Dartmouth College
in Hanover, N.H., has penned several other knowledge management
books, including Mission Critical: Realizing the Promise
of Enterprise Systems and Process Innovation: Reengineering
Work through Information Technology. Beck is a visiting
professor at the Anderson School of Management at the University
of California at Los Angeles.
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The Change Monster: The Human Forces That
Fuel or Foil Corporate Transformation & Change
While every company copes with change differently, Jeanie
Daniel Duck advises managers to embrace a theory that structures change
into five phases: stagnation, preparation, implementation, determination
and fruition. By identifying and adopting this theory, she argues, you'll
better manage change. And not just the introduction of new technologies,
but the emotional and social factors rarely considered, yet frequently
responsible for torpedoing your new systems.
Jeanie
Daniel Duck, Crown Business, May 2001
Duck
is a senior vice president at The Boston Consulting Group.
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Profit from the Core: Growth Strategy in
an Era of Turbulence
A 10-year-long Bain & Company study uncovered that only
10% of businesses achieved sustained growth and provided shareholder satisfaction.
The authors argue that most companies veered off course from their core
business into adjunct markets without redefining their core market strategy.
Without clearly defined strategies, the move into adjunct businesses hurt,
rather than helped, most companies. Chris Zook and James Allen say companies
fare better when they concentrate on customer loyalty, channel dominance,
product superiority and value.
Chris
Zook and James Allen, Harvard Business School Press, March
2001
Zook
is a global strategy director at consultancy Bain & Company.
Allen, a former Bain executive, is CEO of eVolution Global
Partners, a global high-tech venture capital firm.
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Good to Great: Why Some Companies Make
the Leap... And Others Don't
Before this book even published in October 2001, preorders
landed it among Amazon's top 50 bestsellers. Its premise is
that a great corporate culture determines outstanding business
returns. Collins studied nearly 1,500 companies, analyzing
the traits of those that performed significantly better over
time. The gotcha for IT executives is that by naming corporate
culture the quintessential quality, the book's followers may
demote the importance of other factors - including great technology.
Jim
Collins, HarperCollins, October 2001
Collins
co-authored the 1994 million-copy best-seller Built to
Last. A former faculty member of the Stanford University
Graduate School of Business, where he received the Distinguished
Teaching Award, Collins is an independent business management
consultant and researcher.
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The Myth of Excellence: Why Great Companies
Never Try to Be the Best at Everything
Consumer research compounded with business insight equals,
"Don't try to be all things to all people." The authors lead
you through the why and how of finding the unique value of your business
to the market. After surveying 5,000 consumers, the book offers thought-provoking
research that will make you reevaluate how your company should position
itself.
Fred
Crawford and Ryan Mathews, Brown Publishing Group, June 2001
Crawford
and Mathews are marketing consultants with Cap Gemini Ernst
& Young and FirstMatter, respectively.
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What the CEO Wants You to Know: How Your
Company Really Works
The same business principles that guide the global corporation
behemoth also guide the successful street vendor. By understanding the
fundamentals of business, you too will be able to contribute to your company's
health, regardless of your job title. This book can help every IT employee
in your department generate new ideas and improve upon work processes.
Ram
Charan, Crown Publishing, March 2001
Charan
is an expert business strategist who authored Boards At
Work and co-authored Every Business Is A Growth Business
and E-Board Strategies.
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Speed Is Life: Street Smart Lessons from
the Front Lines of Business
Bob Davis' account of the rise of Lycos teaches branding,
audience development and that ever-elusive dot-com goal: how to make a
profit. Realistic business advice offered not just by Davis, but other
visionaries - including Vince Lombardi, Tom Brokaw and Steve Case - present
a great place to start.
Bob
Davis, Doubleday/Currency, May 2001
Davis
founded Lycos in 1995 and was CEO until the Terra Lycos merger
this year. He is now a partner at Highland Capital Partners,
a venture capital firm.
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